Why We Buy – 6 x 30 minutes primetime series which reveals the strategies, science and psychology used to persuade us to buy.
We coaxed primetime viewers into watching a series on the science and psychology of shopping. As part of that we designed and built a new shoe store, and created whole new marketing brand in the process. The series is slick, fast moving, and watchable – and full of content. The frequent comment was it looked like something expensive from the BBC. Reviewer Frances Grant called it “genuinely enlightening”. It is also highly is regarded (and copied) within the TV industry.